Pricing checked October 2026. These are OxelLab's typical project ranges; your quote depends on your scope.
We price by scope, not by the hour. Tell us what you need in a short written chat and you get a fixed quote once the scope is agreed, with no phone calls needed. The number does not move unless the scope moves. Design and development are quoted together.
Landing page
$750-$1,500
One conversion-focused page
- Custom design for desktop and phone
- Contact or booking form
- Basic SEO and analytics setup
- Typically 1-2 weeks
Small business site
$1,500-$3,000
About 5 pages
- Design and build together
- Content you can edit
- Contact form and basic SEO
- Typically 2-4 weeks
Larger site
$3,000-$5,000
10-15 pages
- Custom layouts for each page type
- Blog or CMS if needed
- Integrations scoped up front
- Typically 4-6 weeks
Online store
$2,000-$5,000
Shopify-based store
- Product catalog and checkout
- Payments and shipping setup
- Mobile-first design
- Typically 4-8 weeks
Web app or SaaS MVP
$10,000-$30,000
Scoped individually
- Accounts, payments, dashboards
- Authentication and roles
- Deployment and monitoring
- Typically 8-16 weeks
AI receptionist
$1.00 per minute
OxelLab Assistant, our own product
- Answers calls 24/7 in the caller's language
- Books into Google Calendar
- $0.05 per text, optional $10/month number
- No contract, see pricing
What drives the price
- Number of unique page layouts, not just the number of pages.
- Integrations with payments, calendars, inventory or other software.
- Custom work such as illustration, animation or brand identity.
- Content readiness: finished text and photos make the work faster.
What is not included unless quoted
Hosting and domain fees, copywriting, photography and logo design are separate line items if you need them. Your written quote states exactly what is and is not included.
Want to understand the numbers first?
Read our guides to what a custom website costs, custom web design pricing, product catalog website costs and AI receptionist costs.
Frequently asked questions
How does OxelLab pricing work?
You describe your project in a written chat and get a fixed quote once the scope is agreed. The number does not change unless the scope changes. Design and development are quoted together.
Do I have to hop on a phone call to get a quote?
No. Scoping happens in a written chat (with our AI assistant) or by email, so no calls are needed.
What is included in the price?
Design and build for the agreed scope. Hosting, domain, copywriting and photography are quoted separately if you need them, and what is included is stated in writing in your quote.
Why are your prices lower than many agencies?
We are a small senior team using AI-assisted workflows with a fixed scope and no agency overhead. Compare quotes by what each includes, not only the total.
Can the price change after I agree?
Not unless the scope changes. If you add pages, features or integrations, we quote the difference before starting that work.